Keith Meadowcroft, Founder and General Director

Mr. Meadowcroft is a seasoned International business professional, with over 25 years of working at the corporate level of sales and marketing , and sourcing. In 2015, he formed Westpac International Trade, in the United States, and most recently opened Westpac International Trading Company,, LTD, in Vietnam,. He specializes in channel development for Small Medium Enterprises. 

Prior to forming Westpac International Trade in the USA, he worked as an Export Trade Specialist for a Small Business Administration program in Washington State,  where he advised SMEs in various industries, in New To Export/New To Market Strategies. He is a Certified Global  Business Professional, from the  National Association of Small Business International Trade Educators (NASBITE)

Keith holds a BS in Business Administration from Eastern Washington University, and an MBA  from Portland State University, in Oregon USA, specializing in International Business.

He now spends a majority of his time, working from the Vietnam office, and has traveled extensively in Asia Pacific markets.

He is a specialist in Food & Beverage, Agriculture, Construction Materials, and Business Technologies.. Currently studying Vietnamese.